What Is Floor And Decor

Why Floor And Decor Is The Category Killer In Specialty Flooring Retail

FloorDecor has issued a news release. According to Statista, the floor coverings industry represented a $26.9 billion market in manufacturer dollars in 2018. It is a solid economy that has managed to post a meager 5.1 percent increase in growth since 2010. The flooring market has grown by less than 1 percent year over year for the last eight years, and it is not expected to grow by more than.5 percent year over year through 2023. The labor component, which accounts for a significant portion of many retailers’ revenues, makes it difficult to convert manufacturer sales into dollars at the retail store level.

According to his estimates, retail sales increased by 5.1 percent year on year in 2017.

Consumer preferences are shifting away from soft floor coverings and toward hard surfaces, as well as their willingness to spend more money on higher-end flooring, resulting in a more dynamic retail market for flooring.

Although the manufacturer flooring industry as a whole is not rising, consumer spending is moving, with carpet and rugs accounting for around 53 percent of total manufacturer revenues in 2012 and approximately 45 percent now.

  1. It has resulted in a structural shift in the flooring retail industry away from small independents and toward larger competitors who, because of their scale, can be more competitive in pricing, such as Home Depot and Lowe’s.
  2. According to my best estimates, big box stores accounted for somewhere in the range of 15 percent to 17 percent of the retail flooring industry in 2010.
  3. Their gain has resulted in the loss of independence.
  4. In 2017, the top 50 flooring specialty shops, according to Floor Covering Weekly, controlled around 12 percent of the entire product market.
  5. With $1 billion in sales in 2017 and roughly 400 stores, it knocked Lumber Liquidators off of the first-class position it had achieved in 2016.
  6. FloorDecor is the category-killing brand in the specialized flooring retail industry.
  7. However, unlike Lumber Liquidators, which is known for its aggressive discounting and advertising tactics, FloorDecor is geared toward the more discerning consumer.

As a consequence, it generates more revenue than Lumber Liquidators ($1.7 billion in fiscal year 2018), while having only around one-fourth the number of locations.

If not for the impact of Hurricane Harvey on the company’s Houston area, FloorDecor would have concluded 2018 with double-digit same-store sales growth, maintaining a 10-year winning streak of double-digit CSS growth.

In his letter, he expressed his confidence that FND would be able to continue to grow while opening up boxes and reaching its goal of 400 warehouses nationwide.

The formula behind FloorDecor’s success Taylor, along with CFO Trevor Lang and chief merchant Lisa Laube, discussed the four pillars on which the company is constructing its business on its most recent earnings call.

It’s exactly what you’d expect from a group of executives with this much experience.

Taylor began his professional career on the sales floor of a Miami Home Depot store in 1983, eventually rising to the position of executive vice president of operations, with responsibility for all 2,200 Home Depot stores, and then executive vice president of merchandising and marketing, with responsibility for all stores.

Here’s what FloorDecor’s secret retail sauce is all about: New stores, new markets, and an expansion of the company’s footprint in existing markets According to Taylor, who spoke on the earnings conference, FloorDecor added 17 shops in 2018, marking the company’s sixth consecutive year of at least 20% unit store growth.

It expects to establish 20 additional locations in 2019, however unlike in 2018, these outlets will mostly serve to increase the company’s reach in existing areas.

Taylor anticipates that its 2019 class will benefit from increased brand recognition in current regions as well as from the addition of more highly qualified and knowledgeable workers in those areas.

Product that is on trend and that meets the demands of the consumer FloorDecor offers what clients are looking for right now, thanks to its gorgeous in-store displays of trend-correct goods, which include popular categories beyond conventional wood and stone, such as new luxury vinyl tile, water-resistant laminates, and water-proof firm core vinyl.

  • “We are confident in our ability to maintain market share.” However, behind the surface of its outstanding merchandising are in-store sales methods that convert those who are just looking into purchasers.
  • It leads to more ticket sales and, as a result, more delighted consumers.
  • “Installation tools are included with every product,” Taylor explained.
  • It’s an automatic upsell that customers actually appreciate and take advantage of.
  • Customers will benefit from the company’s linked customer strategy, which is aimed to seamlessly combine the in-store and online buying experiences.
  • Despite the fact that ecommerce accounts for just around 8% of overall revenues, it is rising rapidly.
  • Taylor said that more than 70% of its consumers visit the firm website throughout the course of their purchasing transaction.

And BOPIS convenience is available to ecommerce consumers as an additional benefit.

Putting your money where your mouth is The fourth pillar of FloorDecor’s growth strategy is focused on the flooring industry’s experts and contractors.

“FND has the advantage with the pro,” says Seeking Alpha’s Royal as a result of this development.

The company’s incentives program demonstrates that it considers professionals not only in the context of their flooring business, but also as individuals with their own lives.

To that purpose, it released a smartphone app that provides 14 services to small company owners that will help them be more successful, including payroll processing, uniforms, email marketing tools, and low-cost health insurance packages, among other things.

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Reorganization within the flooring industry Chris Ramey, president of The Home Trust International and contributor to Floor Covering Weekly, as well as past president of the International Design Guild, which is owned by CCA Global Partners, which also operates Carpet One and Flooring America, was approached for his insight into the entire retail flooring industry.

Because of its deep roots in the flooring industry, Ramey believes FloorDecor is poised to be a serious disruptor to major home improvement retailers such as Home Depot and Lowe’s, where flooring is merely a sideline, to major specialty retailers such as Lumber Liquidators, Empire Today, and The Tile Shop, and most importantly, to the legions of local independents.

Sample displays were set up by flooring merchants in place of their existing inventory on the floor.” “At the same time, customers’ preference for convenience and do-it-yourself has risen,” Ramey said.

The majority of independents purchase through middlemen, which increases their expenses.

“All others will fail to achieve success.” FloorDecor has identified a market niche – offering DIY clients with the supplies and know-how to create the kind of floors they desire, as well as assisting professionals in their goal to fulfill their customers – and has put in place the management, strategy, and ambition to fill it.

According to Jonathan Trivers, a writer to Floor Covering Weekly, the retail market figures in this article have been revised.

Home improvement retailer Floor and Decor eyes IPO: sources

Reuters (Reuters) – According to persons familiar with the situation, FloorDecor’s private equity owners are considering an initial public offering later this year and are ready to interview banks within the next few weeks, according to reports on Monday. FloorDecor, a retailer of flooring and tile materials, is controlled by private equity companies Ares International LLC and Freeman SpogliCo, according to its website. According to its website, the Atlanta-based corporation has more than 30 sites around the United States, having been established in 2000.

  1. Ares and Freeman Spogli purchased the firm in 2010 from a group of investors that included Najeti Ventures LLC, Saugatuck Capital Company, and TWJ Capital LLC.
  2. Ceramic tile, stone wood and laminate flooring as well as tools and accessories for flooring projects are all available from FloorDecor online.
  3. Attempts to reach a representative for FloorDecor were unsuccessful.
  4. Olivia Oran and Greg Roumeliotis reported from New York, while Jonathan Oatis edited the piece for publication.

Floor & Decor grand opening this month proves Sayville Plaza in Bohemia is back

It’s safe to say that this is a successful return. Sayville Plaza in Bohemia, which had been beaten to a pulp by a series of major retail closures over the previous decade, has now risen from the ashes. FloorDecor opened its doors earlier this month in the massive area that was formerly held by Kart. The hard-surface flooring retailer’s 79,000-square-foot warehouse store serves as the centerpiece of what is shaping up to be a comeback for Sayville Plaza. In the 90,000-square-foot property that has been unoccupied since Borders bookstore collapsed over a decade ago, the home furnishing company At Home is expected to relocate in the near future.

During the company’s month-long grand opening celebration, FloorDecor will award one lucky customer with a “$5,000 Floor Makeover.” Through October 15, every client has an equal chance to win one of three $5,000 FloorDecor gift cards.

According to Wanda Hidalgo, the store’s Chief Executive Merchant, fifty full- and part-time colleagues are employed at the new FloorDecor location in downtown Los Angeles.

‘We provide unrivaled customer service while also providing high-quality flooring at competitive pricing.’ We look forward to assisting each and every customer in bringing their idea to life through our complimentary design services.” FloorDecor, founded in Atlanta, has sites around the United States, including a popular location in Huntington.

Following in the footsteps of Pier 1 Imports, Borders Bookstore, Sports Authority, Modell’s, and Babies “R” Us, Kmart shuttered its doors at the beginning of the 2020 calendar year.

In addition to Bed Bath & Beyond, Panera Bread, The Vitamin Shoppe, Old Navy, and GoHealth Urgent Care are now located in the expansive plaza on the north service road of Sunrise Highway, which was formerly home to several other businesses. Photo courtesy of Twitter/FloorDecor

Floor & Decor moving into old Kmart space in Sayville Plaza in Bohemia

It’s safe to say that this is a successful reversal. Sayville Plaza in Bohemia, which had been beaten to a pulp by a string of major store closures over the previous decade, has now risen from the ashes. Located in the massive area formerly held by Kart, FloorDecor opened its doors last month. Its 79,000-square-foot warehouse shop serves as the focal point of what is shaping up to be a rebirth for Sayville Plaza’s once-glory days. In the 90,000-square-foot space that has been vacant since Borders bookstore closed nearly a decade ago, the home furnishing retailer At Home is expected to relocate in the coming months.

FloorDecor will be giving away a “$5,000 Floor Makeover” as part of its month-long grand opening celebration.


According to Wanda Hidalgo, the store’s Chief Executive Merchant, fifty full- and part-time colleagues are employed at the new FloorDecor location.

‘We provide unrivaled customer service and high-quality flooring at unbelievable costs.’ We look forward to assisting each and every customer in bringing their vision to life through our free design services.” Homeowners and contractors alike can take advantage of FloorDecor’s warehouse prices and store selection, which is available at locations across the country, including a popular location in Huntington.

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A year after Pier 1 Imports, Borders Bookstore, Sports Authority, Modell’s, and Babies “R” Us all went out of business, Kmart followed suit in the first quarter of 2020.

Twitter/FloorDecor (photo atop the page)

Related story

Have you ever walked into a store and felt like a little kid in a candy store? If so, you are not alone. That was exactly my experience when I recently went on my first-ever tour of FloorDecor’s facility in Chicago. If you have never visited a FloorDecor location, you are missing out on one of the most wonderful hard surface flooring stores in the world! This year, Hubs and I were invited to partner with Floor and Decor, where we were given a personalized tour of the store and had the opportunity to shop for flooring for our upstairs playroom.

  • Prepare yourselves for a slew of product photos, as I went a bit photo-click crazy in my state of awe and wonder!
  • They purchase directly from global suppliers, manufacturers, and quarries, which allows them to price their high-quality items lower than their competitors and provide the buyer with guaranteed cheap pricing on a daily basis.
  • They also have a dedicated PRO services staff that is always available to assist.
  • These exquisitely created exhibits provide as excellent demonstrations of how to creatively couple and combine their incredible assortment of tile while seeing it in true-to-life scale, as well.
  • Seeing the tiles utilized on such a wide scale is an excellent approach to demonstrate the variety of applications for the tiles.
  • It had a lovely pearl finish on the marble mosaic tile on the left, which was sparkly.
  • The innovative combination of marble, glass, and stone tiles was visually stunning.

They prefer to keep up with the latest fashion trends, which I like. Believe it or not, the porcelain tile used in the wood planked, spa themed bathroom on the right is truly wood. Isn’t it absolutely stunning?

FloorDecor Tile

First, let’s have a look at the tile selections. This is the point at which I became starry-eyed. For those of you who enjoy marble (like me), you will enjoy this establishment! In my entire life, I have never seen so much Carrara marble as I have now. You may get a good idea of how the tile will appear in your area by looking at the enormous sample displays throughout the store. The huge variety of marble tile designs on display was truly spectacular. The arabesque or cararra fan marble would be perfect for a bathroom, in my opinion.

  1. A good selection of pencil trim tiles can be found there.
  2. FloorDecor also has a selection of high-end goods.
  3. These had my husband drooling in delight.
  4. Move on to deeper tones of marble tile, ceramic, and glass to round off the look.
  5. Glass tiles are available in virtually every form, pattern, and color combination you can conceive.
  6. Wouldn’t these be beautiful in a seaside setting?
  7. Watery textures, contemporary designs, and soothing neutral hues lift the plain glazed ceramic tiles to a higher level of sophistication.
  8. This is the largest collection of penny mosaic tiles that I have ever seen in my life.
  9. Aren’t they really stunning?
  10. They are a simple and effective way to bring a little drama into a room.
  11. The reclaimed wood wall panels in this particular row of “tile” attracted my eye because of their rustic appearance.

Stone Panel Ledgers

These stone veneers panel ledgers, which range in color from granite to slate to quartzite and travertine, would look stunning as a fireplace surround or as siding for an outdoor structure. The options are virtually limitless. The Glacier Split Face Quartzite Panel Ledger has a stunning appearance.

Wood Plank Porcelain Tiles

These stunning wood plank porcelain tiles were featured in my Instagram stories, which you may have seen if you follow me on the social media platform. They are, in fact, tiles! My experience with FloorDecor has been that they offer the widest range of wood plank tiles that I have ever seen. That they are so incredibly realistic looking is truly astounding. This specific set of tiles literally stole my breath away! Wouldn’t it be ideal for a vacation home on the beach? It’s just stunning! This one has gentle gray tones with a tinge of dusty blue thrown in for good measure.

Brookwood Silver Wood Plank Tile is the name of this product. When I acquire a beach property, this is going to be one of the first things I do! More incredible options in the wood plank tile category may be found further down the page.

Wood Flooring

Thank you for visiting our endless rows of high-quality wood flooring! Solid unfinished hardwood flooring is available at FloorDecor, as is pre-finished solid hardwood flooring and engineered hardwood flooring. We were pleasantly surprised by the large assortment of bamboo flooring available. I’ll admit that I was unaware that bamboo was available in such a wide range of hues and textures.

Water Resistant LaminateWaterproof Luxury Vinyl

FloorDecor provides solutions in water-resistant wood laminate and luxury vinyl that is 100 percent water-resistant. Both are stunning, will deceive the eye, and have incredible water-resistance properties, making them ideal for any basement, laundry room, kitchen, or bathroom.

The Extras

FloorDecor offers a large assortment of stair treads in both unfinished and prefinished finishes, as well as a variety of complementary wood moldings and transitions. Besides flooring and tile, they also sell all of the other materials you’ll need to complete your job. Everything from grout and mortar to equipment is covered. FloorDecor is a one-stop shop for everything.

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In addition to a variety of flooring and tile options, FloorDecor also provides a selection of countertops. Take a look at the variety ofbutcher block countertops available! Granite countertops are also available from them. So, what are your thoughts? Is it possible to comprehend how incredible this store is? I want to express my gratitude to the amazing companions that assisted us throughout our vacation. Each individual was extremely helpful and knew a great deal about any product we inquired about!

You will not be dissatisfied with this purchase!

All of the thoughts and material on this page are mine.

Store Tour: Floor & Decor – And Why You Need To Visit

A store tour of FloorDecorto discover all of the amazing hard surface options they have available – as well as a look at their free design services. If you are thinking of remodeling your home, this is a must-see! I wrote this sponsored post on behalf of FloorDecor as part of a collaboration with the company. All of my thoughts and opinions are entirely my own. What is it about DIY that makes a person feel like a child in a candy store? Indulge in an extensive selection of tiling at an enormously large store!

The notion of visiting a business that offers all different varieties of hard surface flooring and tile sounded like a lot of fun.

The prospect of walking into 85,000 square feet of flooring and tile, together with everything you need to make it happen, can be both intimidating and extremely exhilarating.

Where? I really don’t know! Let’s talk about the store itself for a moment.

What is FloorDecor

FloorDecor is a one-stop-shop for everything hard surface related for your home or business. This means that in addition to a large selection of flooring, they also sell a large selection of decorative tiles (thus the decor in the name), marble, granite, and wood worktops, as well as the tools and supplies necessary to install them. As a result of sourcing their products directly from manufacturers or quarries, they are able to pass on the savings to their customers. Their buyers also seek for ideas and items, resulting in a larger assortment of unique products that can only be found on FloorDecor’s website.

The FloorDecor store tour

The first thing that struck my attention as I walked in were the exhibit showrooms, which were set up in a number of designs to demonstrate where everything would belong in various sorts of rooms, such as a bathroom, kitchen, foyer, living room, and so on. It makes it so much simpler to imagine and see all of the options when you have this tool. These three exhibits immediately drew my attention. All of that vibrancy and personality! This navy blue and gold color scheme just took my breath away!

What does FloorDecor Sell

The aisles were lined with all kinds of flooring – hardwood, engineered hardwood, bamboo, luxury vinyl, and ceramic tile, to name a few. A product’s appearance in your house is made much more realistic by the big scale displays and photographs. You can choose from a variety of materials such as porcelain, ceramic, natural stones, sandstone, and more! All of the employees have received rigorous training on how to discuss the proper setting, installation, and maintenance of the items. They also have a large selection of countertop options.

FloorDecor design services

FloorDecor offers completely free design services! You may book an appointment with a designer to receive a customized design walkthrough and recommendations. You can get tons of design ideas on their website to help you get inspired and your creative juices flowing. I had a meeting with a designer, and we discussed the design of my master bath. My master bath is about the size of a small walk-in closet, and the previous owners made a number of poor design decisions, such as placing the light above the vanity in an extremely off-center position and using ancient beige tile in the shower.

The opportunity to let my imagination run wild was a wonderful opportunity for me!

We spent a good portion of an hour walking through the aisles, selecting and comparing various pieces of furniture.

It was the most expensive part of the setup, but look at that mother of pearl inset! After completing this exercise, I believe I have a clear picture of what I want my bathroom to look like, and I can now continue to daydream about it and put in the necessary effort to make it a reality!

Does FloorDecor Install

They do not perform installations themselves, but rather refer you to third-party licensed and experienced installers in your region who they have found to be reliable. They also have a PRO-desk that is dedicated to professionals, as well as specific services. What are your thoughts? Isn’t it a fantastic store?!?!?! When it comes to your next home renovation job, I would definitely recommend beginning here!

Floor & Decor – San Antonio, TX

FloorDecor has not yet been contacted for a response from Yelp users. (210) 521-0003 is the phone number.

Frequently Asked Questions about FloorDecor

What kinds of payment are accepted at this location? FloorDecor accepts credit cards as a form of payment. What is the rating of FloorDecor? FloorDecor has received four stars. What days of the week is FloorDecor open? FloorDecor is open on the following days: Monday, Tuesday, Wednesday, Thursday, Friday, Saturday, and Sunday.

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